We've been discussing our new Home Makeover Accessory category and there was a distinct difference of opinion over how best to describe the multi packs that we have created.
Initially Pamela wanted to have a description reflecting the products but we (the marketing gurus) wanted a funky, cheeky description that intrigues as much as describes.
We've agreed to try it our way and the result is names such as 'Say Cheese' and 'Bathroom Bling'.
Hope it works or we'll be eating a bit of humble pie.
Friday, 18 April 2014
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